Brand Strategy & Identity — 2025
Pause
Please
An Ayurveda and restorative yoga wellness brand centered on soft, meaningful healing — one breath, one moment at a time.
Easton Smiskey
- —Brand DNA
- —Audience Persona Creation
- —Competitive Analysis
- —Positioning Strategy
- —Brand Rename & Tagline
- —Brand Voice & Personality
- —Messaging
- —Storytelling Frameworks
- —Creative Direction for Visual Identity
Lydia Ven Jon
Visual Identity & Brand Photography
Venlo Studios
Client
Pause Please
Year
2025
A guide through life's in-between seasons.
The Positioning
In the space between overwhelm and what's next, Pause Please meets women in the quiet pause — between roles, between chapters — and guides them home to the only guide that's never left: their body. Not by doing more. By coming back to who they truly are.
The Messaging
For the woman ready to take up space. To say yes to what fills her — and less to what doesn't. To reclaim her voice, her rest, her passions. Because the path forward has always been inside her.
Brand Identity
A soft, grounded femininity.
PRIMARY — IVORY BLUSH
PRIMARY — PEONY
PRIMARY — FERN
Colour Palette
PEONY
#D16E82
PETAL
#E4B4BB
IVORY BLUSH
#F0E5E5
BASIL
#778A67
FERN
#213A25
ONYX
#0E1212
Typography
HEADER
LAROSA
Larosa Regular — geometric sans
SUBHEAD
La Belle Aurore
Script — warmth & femininity
BODY
Baskervville Rg.
Serif body — editorial authority
Brand Guide
Intentionally Designed
Products
Client Love
“When she shared the final work it brought a tear to my eye. She truly captured everything — the words, the aesthetic, all of it.”
— KAYLYNN B., OWNER OF PAUSE PLEASE
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